AI Max campaigns are here: a new level of automation (but not of control) Google Ads keeps evolving. After the rise of Performance Max, it now takes things further with AI Max—a new type of…
Fàbrica de Farines Branding, Design When the past inspires the present. With this project for Fàbrica de Farines by L’Espiga d’Or, we immersed ourselves in the history and essence of the space to create a…
Temps de Vi Branding, Data Analysis, Design, Online & Offline Advertising, Social Media, Web Design Temps de Vi: More than just a wine fair. With a marketing strategy that integrates design, social media, digital and…
L’Espiga d’Or Design, Social Media L'Espiga d'Or: Tradition and Creativity Visual content creation, social media strategy, and design to convey the essence of a brand with a rich history. At L'Espiga d'Or, we manage a…
Deygest Branding, Data Analysis, Design, Social Media, Web Design Deygest: Ecological Growth with a Digital Strategy Connecting ecological values with creative solutions and tangible results. At Deygest, a leading company in ecological solutions for agriculture,…
Mar de Vins Branding, Data Analysis, Design, Online & Offline Advertising, Social Media, Web Design Mar de Vins: A Fair that blends tradition and innovation Since its first edition, we have been by the side…
Vetus Data Analysis, Design, Social Media Vetus: Sailing towards digital success Vetus, a leader in nautical innovation, trusts Madvelous to enhance its digital presence and connect with its audience in the Iberian market. With a…
Cookies and the New Web Analytics Ensuring Equal Ease of Accepting and Rejecting CookiesAccepting and rejecting cookies should be equally easy. However, marketing agencies often exploit loopholes, such as manipulating banner colors or positions to…
The Keys to a Good Reporting System Excess Information:A never-ending report with over 50 pages loses all practicality and results in significant time loss, both for the client and for those preparing it. When designing…
OKR vs KPI Lately, there has been growing confusion between two terms commonly used for setting goals: OKRs (Objectives and Key Results) and KPIs (Key Performance Indicators). In this article, we explain their fundamental differences…
