Vetus - Madvelous

Vetus: Sailing towards digital success

Vetus, a leader in nautical innovation, trusts Madvelous to enhance its digital presence and connect with its audience in the Iberian market. With a strategy focused on the online world, we have successfully positioned the brand in a highly competitive and technical sector.

A tailored collaboration

Working closely with Vetus Hispania, we have taken its digital communication to the next level, delivering customized and effective solutions:
· Social Media Management: Creating and managing engaging and informative content across platforms, connecting with the nautical community, and reinforcing Vetus’ values of innovation and quality.

· Data Analysis: Continuously monitoring audience behavior and digital performance to refine strategies and maximize impact.

· Online Advertising: Digital marketing campaigns aimed at increasing brand visibility, generating leads, and promoting key products across digital channels.

· On-Demand Actions: Always open to creative ideas, we have developed special initiatives such as the collaboration with Cupra, integrating Vetus’ nautical innovation into an iconic event.

Creative Direction of Vetus’ New Catalog Cover

For the first time in more than 60 years, Vetus entrusted an external team to redefine the cover of its global catalog. At Madvelous, we led the entire creative process: from concept development and art direction to model selection, photo production, and post-production.

The challenge was clear: to preserve the brand’s technical essence while making it more human and approachable. The result is a cover with a more contemporary and people-centered perspective, capable of connecting with a global audience without losing its identity.

Design of the Vetus Centers Meeting Awards

Beyond the digital environment, Madvelous also conceptualized and designed the awards for Vetus Iberia and Portugal distributors as part of the “Vetus Centers Meeting BCN.”

Custom pieces and branded gifts were created, aligned with Vetus’ identity, with the aim of strengthening the connection with its partner network. The success of the initiative has led Vetus to establish it as a recurring action within its distributor engagement strategy.

An ocean of opportunities

Our partnership with Vetus Hispania has not only strengthened its brand image but has also paved the way for new connections and innovative initiatives. We continue to sail together towards new digital horizons.