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Let’s talk about Branding: because first impressions are everything
Let’s talk about Branding: because first impressions are everything Imagine for a moment that you're going to a party. But…

Fake reviews on Google: When opinions are bought for 35 euros
Fake reviews on Google: When opinions are bought for 35 euros A recent report by La Vanguardia has exposed a…

OKR vs KPI
OKR vs KPI Lately, there has been growing confusion between two terms commonly used for setting goals: OKRs (Objectives and…

The Keys to a Good Reporting System
The Keys to a Good Reporting System Excess Information:A never-ending report with over 50 pages loses all practicality and results…

Cookies and the New Web Analytics
Cookies and the New Web Analytics Ensuring Equal Ease of Accepting and Rejecting CookiesAccepting and rejecting cookies should be equally…