Villa Service is a company with more than 40 years of history in tourist rentals and real estate management on the Costa Dorada. Its knowledge of the area and the trust of its local clients are key values. Our challenge? To ensure that this reputation and solidity in the physical environment is also carried over into the digital space.
At Madvelous, we have developed a digital advertising strategy through Google Ads, with the goal of achieving greater visibility and attracting new potential clients — from those looking for tourist accommodation to those interested in purchasing a property — always being in the right place at the right time.
We segment the campaigns according to search intent, seasonality and location, prioritizing the keywords that connect us with the audience truly seeking what Villa Service can offer. This approach allows us to constantly optimize campaign performance and maximize return on investment.
The result? An increase in qualified visits to the website and a significant improvement in digital positioning, reinforcing Villa Service’s presence on Google beyond organic traffic.
