Since 2011, the Associació Formativa Temps de Vi has been growing its flagship event, Temps de Vi. In 2025, they launched Temps de Vermut, a new festival created to celebrate vermouth culture as a ritual, a tradition, and a social gathering experience.
A project with its own identity, designed to bring vermouth closer to a wider audience through a fresh, relaxed and accessible format. An event where gastronomy, music and great atmosphere come together in a unique seaside setting.
Since the very beginning, Madvelous has been involved in shaping the project, defining its visual identity and developing its communication strategy. From graphic design and social media management to website development and promotional campaigns, we have worked to ensure every touchpoint reflects a consistent, attractive and recognisable brand.
For its second edition, the festival took a significant step forward. Moving to Passeig del Carme provided greater visibility, increased capacity and an enhanced visitor experience, helping to establish the event as a key date in Vilanova i la Geltrú’s annual calendar.
One of the highlights of this edition was the official festival poster, developed in collaboration with students from EMAID. The winning concept was refined and adapted under Madvelous’ creative direction, transforming it into a complete visual campaign while giving visibility to emerging local talent.
