Temps de Vermut

Branding, Design, Social Media, Web Design

Temps de Vermut: a new fair for lovers of the good drink

Since 2011, the Associació Formativa Temps de Vi has been growing its most iconic fair: Temps de Vi. In 2025, they launched Temps de Vermut, a new event created to celebrate vermouth culture as a ritual, as a tradition, and as a place to gather.

At Madvelous, we created the visual identity, brand voice, and full digital strategy to bring a fresh, local, and characterful proposal to life. A brand born from scratch — but built on a strong legacy.

What we did

· Creation of the visual and verbal identity of Temps de Vermut
· Design of the poster, social media assets, and event materials
· Social media strategy and execution
· Copywriting and visual content for Instagram
· Production and editing of reel-style videos
· Design and development of the website (one page + program)

The challenge

To create a new brand from scratch that would still connect with the Temps de Vi universe, keeping visual and strategic coherence. The goal was to attract both the loyal wine fair audience and a younger, more urban crowd that loves vermouth and plaza culture.

The result

A fair with its own personality, able to draw in hundreds of people in its first edition and already generating buzz and anticipation for the second. A project that blends tradition and modernity, with a bold visual narrative and a communication strategy designed to build community.