Cookies and the New Web Analytics Ensuring Equal Ease of Accepting and Rejecting CookiesAccepting and rejecting cookies should be equally easy. However, marketing agencies often exploit loopholes, such as manipulating banner colors or positions to…
The Keys to a Good Reporting System Excess Information:A never-ending report with over 50 pages loses all practicality and results in significant time loss, both for the client and for those preparing it. When designing…
OKR vs KPI Lately, there has been growing confusion between two terms commonly used for setting goals: OKRs (Objectives and Key Results) and KPIs (Key Performance Indicators). In this article, we explain their fundamental differences…
Fake reviews on Google: When opinions are bought for 35 euros A recent report by La Vanguardia has exposed a controversial practice that shakes the credibility of online reviews: a company offers packs of 10…
