Our team designed a tailored tracking system that monitors user behavior on Spa Serena’s website. Thanks to this, they now have clear information on traffic, acquisition sources, conversions, and the performance of digital campaigns — all brought together in a visual, intuitive panel that simplifies access to data and makes decision-making easier.
The digital dashboard not only provides transparency but also efficiency. It allows Spa Serena to identify which marketing actions work best, optimize advertising spend, and strengthen the strategies that generate the greatest return. In such a competitive sector as wellness, having this information represents a real strategic advantage.
For Madvelous, this project reflects our commitment to transforming data into knowledge and knowledge into results. Working with Spa Serena has been an opportunity to bring into the digital space the same philosophy of excellence and care that they transmit through every one of their services.
