Why AI still can’t do our job (and probably won’t, for now) Yes, AI makes logos. And also cat pictures…

AI Max campaigns are here: a new level of automation (but not of control) Google Ads keeps evolving. After the…

Cookies and the New Web Analytics Ensuring Equal Ease of Accepting and Rejecting CookiesAccepting and rejecting cookies should be equally…

Let’s talk about Branding: because first impressions are everything Imagine for a moment that you're going to a party. But…

The Keys to a Good Reporting System Excess Information:A never-ending report with over 50 pages loses all practicality and results…

OKR vs KPI Lately, there has been growing confusion between two terms commonly used for setting goals: OKRs (Objectives and…

Fake reviews on Google: When opinions are bought for 35 euros A recent report by La Vanguardia has exposed a…