Mar de Vins

Branding, Data Analysis, Design, Online & Offline Advertising, Social Media, Web Design

Mar de Vins: A Fair that blends tradition and innovation

Since its first edition, we have been by the side of Fira Mar de Vins, a unique event that brings the essence of Catalan wine to the heart of Castelldefels. Together, we have built an identity that merges a passion for wine with an unforgettable experience for visitors.

A collaboration that evolves every year

At Madvelous, we have taken care of every detail, solidifying Fira Mar de Vins as a must-attend event for wine lovers:
· Complete Visual Identity: Designing posters, flyers, tickets, t-shirts, and all visual elements that bring the fair to life.

· Online and Offline Communication: We have created integrated campaigns to promote the event, from social media to physical activations, always ensuring a coherent and engaging voice.

· Production and Organization: Coordinating and bringing the fair’s unique experience to life has been part of our DNA from day one.

Revolutionizing the website for an enhanced experience

This past edition, we took our collaboration a step further: through detailed user behavior analysis, we identified key areas for improvement in the website’s navigation and purchasing process. The result?
· A redesigned platform, with a simple and intuitive approach.
· A fully optimized mobile experience, functioning like an app.
· A faster, more seamless purchasing process, designed to meet visitor needs.

This transformation has not only improved conversion rates but also enhanced participant satisfaction.

A toast to the journey we've shared

Mar de Vins is a perfect example of how a constant and dynamic collaboration can help a project grow year after year. We continue working to make each edition even more spectacular.

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