Fàbrica de Farines

Branding, Design

When the past inspires the present.

With this project for Fàbrica de Farines by L’Espiga d’Or, we immersed ourselves in the history and essence of the space to create a unique identity.

Inspired by the concept of "closing the circle," we developed a visual identity that reflects the origins and authenticity of the process: from wheat cultivation at Mas Torrat to milling and selling the final products in the same location.

During the logo creation process, we discovered an old newspaper advertisement for the historic Fábrica de Harinas in the Diari de Vilanova. This find inspired us to restore the original typography from that era, carefully redesigning it to bring it back to life.

Detail by detail, we transformed this historical typeface into the modern-day logo, creating an identity that preserves its authenticity while honoring the site’s rich history.

A tribute to history.

Together with Jordi Morera, we chose the name Fàbrica de Farines, paying tribute to the century-old flour factory that once occupied this very space. Every element of the brand identity reflects this deep heritage, seamlessly blending tradition with the quality and craftsmanship of L’Espiga d’Or.

Our work with Fàbrica de Farines didn’t stop at the initial brand design. We continue to support the project by developing new applications and formats that maintain the visual consistency of the brand. From signage to packaging and promotional materials, we ensure that every detail stays true to its essence, keeping the brand’s identity strong and memorable.

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