Data Analysis
Data is powerful. If you know how to read it.
Turn information into decisions that drive your business forward.
Accepting and rejecting cookies should be equally easy. However, marketing agencies often exploit loopholes, such as manipulating banner colors or positions to encourage clicks or even offering a paid option to reject cookies.
From now on, user consent for being “tracked” must be explicit. This means that users must actively accept analytics and/or advertising cookies; if they simply browse the site without interacting with the banner, their behavior cannot be identified. However, due to pressure from the digital marketing sector, an advanced implementation is available, allowing user behavior to be tracked in an encrypted manner.
The gradual elimination of third-party cookies enhances user privacy. This directly impacts how advertising agencies track users across different websites and personalize ads, increasing the importance of first-party cookies and leveraging data willingly provided by users.
Data is powerful. If you know how to read it.
Turn information into decisions that drive your business forward.
