Why AI still can’t do our job (and probably won’t, for now)
Why AI still can’t do our job (and probably won’t, for now) Yes, AI makes logos. And also cat pictures in Studio Ghibli style. But to design — really design — not yet. Don’t be…
Why AI still can’t do our job (and probably won’t, for now) Yes, AI makes logos. And also cat pictures in Studio Ghibli style. But to design — really design — not yet. Don’t be…
AI Max campaigns are here: a new level of automation (but not of control) Google Ads keeps evolving. After the rise of Performance Max, it now takes things further with AI Max—a new type of…
Cookies and the New Web Analytics Ensuring Equal Ease of Accepting and Rejecting CookiesAccepting and rejecting cookies should be equally easy. However, marketing agencies often exploit loopholes, such as manipulating banner colors or positions to…
Let’s talk about Branding: because first impressions are everything Imagine for a moment that you're going to a party. But you have no idea what kind of party it is. You don’t know if it’s…
The Keys to a Good Reporting System Excess Information:A never-ending report with over 50 pages loses all practicality and results in significant time loss, both for the client and for those preparing it. When designing…
OKR vs KPI Lately, there has been growing confusion between two terms commonly used for setting goals: OKRs (Objectives and Key Results) and KPIs (Key Performance Indicators). In this article, we explain their fundamental differences…
Fake reviews on Google: When opinions are bought for 35 euros A recent report by La Vanguardia has exposed a controversial practice that shakes the credibility of online reviews: a company offers packs of 10…
