Let’s talk about Branding: because first impressions are everything Imagine for a moment that you're going to a party. But you have no idea what kind of party it is. You don’t know if it’s…
The Keys to a Good Reporting System Excess Information:A never-ending report with over 50 pages loses all practicality and results in significant time loss, both for the client and for those preparing it. When designing…
OKR vs KPI Lately, there has been growing confusion between two terms commonly used for setting goals: OKRs (Objectives and Key Results) and KPIs (Key Performance Indicators). In this article, we explain their fundamental differences…
Fake reviews on Google: When opinions are bought for 35 euros A recent report by La Vanguardia has exposed a controversial practice that shakes the credibility of online reviews: a company offers packs of 10…
