At Madvelous, we manage the Google Ads strategy across many global markets, adapting to each market’s maturity, the agricultural calendar, and local terminology.
The key is speaking each audience’s language—not just linguistically, but technically. That’s why we study end-user characteristics to speak their language, understand their concerns, and, above all, facilitate the process and information flow so they understand how we can help. We achieve this through problem/solution ad groups (pests, yield, water-use efficiency, etc.), and we use negative lists and match types to filter noise and focus budget where the opportunity is, maximizing return.
Optimization is continuous: A/B testing of ad copy and extensions/assets, bid adjustments with value-based smart bidding, and budget reallocation based on seasonal demand and each subsidiary’s goals.
