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Sant Gregori 3, Vilanova i la Geltrú 08800 hola@madvelous.com
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Vilanova Park

Vilanova Park: A project where the visuals had to live up to the experience.

Vilanova Park is a leading holiday resort that combines nature, comfort and a wide range of services in a setting designed for enjoying holidays with family, as a couple or with friends.

We developed a dedicated photography production for the brand with the aim of refreshing and expanding its visual universe, creating original content capable of conveying what the Vilanova Park experience truly feels like.

The shoot was planned around different settings, moments and ways of experiencing the resort: accommodation, outdoor areas, facilities, services and everyday situations that helped us build a more human, natural and aspirational image for the brand.

Beyond simply showcasing the spaces, we wanted to capture feelings: slowing down, spending time together, enjoying the outdoors and that unmistakable holiday atmosphere. A carefully crafted visual direction designed to ensure that every photograph works both individually and as part of a consistent visual universe.

The result is a versatile image library aligned with Vilanova Park’s positioning, ready to bring consistency to the brand’s communication across its website, social media, campaigns and other digital and commercial touchpoints.