Crea tu propio vino

Create Tu Propio Vino: A faster and cleaner gifting experience

Overview

Creatupropiovino is all about personalized gifts — which means the product experience is the website.

We redesigned the entire site to feel modern, clear, and effortless, and rebuilt the customization flow to reduce friction and help users create a gift in just a few simple steps — on desktop and mobile.

Tasks

· Full website redesign (UI refresh + clearer structure)
· UX & conversion-focused flow redesign (fewer steps, less cognitive load)
· New personalization editor experience (guided customization)
· Mobile-first optimization (tap-friendly, fast, clean)
· Content hierarchy + trust & clarity improvements
· QA + performance and responsive checks

The Challenge

Personalization can easily become overwhelming: too many options, unclear next steps, and unnecessary clicks. Our goal was to turn the experience into a guided, intuitive flow that keeps momentum and makes purchasing feel effortless.

What We Did
· Modern UI refresh with clearer hierarchy and navigation
· UX-driven journey redesign to reduce steps and decision fatigue
· New personalization editor experience built as a guided builder
· Mobile-first optimization with tap-friendly controls and clean layouts

A conversion-ready redesign with a faster, more intuitive personalization flow — designed to help users customize and purchase with less friction and more confidence.

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Crea tu propio vino

Create Tu Propio Vino: A faster and cleaner gifting experience

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