Autisme amb Futur is an association of families that supports people with Autism Spectrum Disorder (ASD), especially during their transition into adult life. The project arose from the need to evolve an initially very childlike visual identity and adapt it to the current stage of the organization — more consolidated, with new services, and with the aim of projecting a more professional, inclusive, and representative image.
At Madvelous, we led the redesign of the logo based on geometric shapes that interconnect and complement each other, conveying ideas of diversity, connection, and balance. In parallel, we defined a rich and versatile color system with soft yet contrasting combinations, deliberately avoiding the most common graphic clichés associated with autism (such as the blue color, puzzle pieces, or the infinity symbol), in order to build a fresh and distinctive identity. We also selected clean and accessible typefaces to ensure readability across both print and digital media.
The project included the application of the new visual system in various formats — roll-ups, t-shirts, tote bags, and promotional materials — as well as the creation of key messages and slogans aligned with the organization’s values. On a digital level, we also developed templates and structured content guidelines for social media, defining four main communication categories linked to the logo’s graphic elements.
A graphic and communication proposal designed to grow alongside people, focusing on their abilities, their connections, and a shared future.
