Encuentro Moda is a women’s fashion brand from the Canary Islands. With nearly 30 years in the market, it has a wide network of physical stores throughout Spain and a steadily growing digital presence. This dual dimension generates a very high volume of interactions and, therefore, a large amount of data. But data, on its own, explains nothing. It needs to be understood.
At Madvelous, we have worked hand in hand with the Encuentro Moda team to transform this scattered set of information into a real decision-making tool. Our approach focuses on unifying data from different digital channels (website, social media, digital advertising…) into several dynamic, customized dashboards that are automatically updated at all times.
This system allows us to clearly visualize what is happening, where, and why. With a flexible and filterable structure, we can analyze data by page, by location, by period, by channel, or by campaign—thus obtaining both a global and actionable, granular view.
