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Plaça Mediterrània, Local 3, Vilanova i la Geltrú 08800 hola@madvelous.com
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Temps de Vi: More than just a wine fair.

With a marketing strategy that integrates design, social media, digital and traditional advertising, and an online store, we help Temps de Vi grow its reach and impact year after year.

At Madvelous, we’ve had the opportunity to work hand in hand with Temps de Vi in a comprehensive and ongoing collaboration, managing all aspects of its communication. Our work begins with designing and shaping its corporate identity, ensuring that every visual element reflects the fair’s core values: passion for wine, local roots, and memorable experiences. This identity serves as the foundation upon which we develop all visual applications, maintaining consistency across every touchpoint with the audience.

Social media management is another key part of our service. We create engaging content that not only informs about the fair but also brings its unique experience to life. Constantly adapting to the latest trends, we connect with the right audience and ensure that Temps de Vi remains a key topic within the online community.

Working side by side

By analyzing data from each edition of the fair, we craft a comprehensive marketing mix strategy, blending digital and traditional channels to reach the target audience with the right message and imagery.

Following a CRO (Conversion Rate Optimization) study, we identified areas for improvement on the website and developed a new user-optimized platform. With an intuitive structure, it enhances the fair’s exploration and simplifies ticket and product purchases. The addition of an e-commerce platform extends the fair’s experience beyond the event itself, allowing users to stay connected with the brand from home.

All these strategies are continuously monitored through our analytics system, which helps us study and identify key optimization areas across the website, digital advertising, and social media performance. This data-driven approach allows us to fine-tune the marketing strategy to achieve the best possible results and meet our objectives.

For us, working with Temps de Vi is an opportunity to contribute to wine culture, introducing it to new audiences and solidifying its place as an unmissable event on the annual calendar.