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The Keys to a Good Reporting System

Excess Information:

A never-ending report with over 50 pages loses all practicality and results in significant time loss, both for the client and for those preparing it. When designing a reporting system, it is essential to establish a foundation focused on the most relevant information for the client, ensuring they gain the most value while relegating secondary data to a consultative role.

Data Integration:

Another challenge arises when presenting data from multiple sources within a single dashboard. In many cases, this makes it difficult to consolidate the results of advertising campaigns across platforms like Google, Meta, TikTok, and LinkedIn. This inefficiency leads to wasted time that could otherwise be dedicated to higher-value tasks. We solve this issue with our automated reporting system, ensuring seamless data integration.

Generic KPIs:

It is common for some advertising agencies to replicate reports from one client to another without tailoring specific KPIs that align with each client’s unique objectives. This approach results in strategic analysis based on generic indicators, leading to suboptimal outcomes.

Data Analysis

Data is powerful. If you know how to read it.
Turn information into decisions that drive your business forward.