Data Analysis
Data is powerful. If you know how to read it.
Turn information into decisions that drive your business forward.
Lately, there has been growing confusion between two terms commonly used for setting goals: OKRs (Objectives and Key Results) and KPIs (Key Performance Indicators). In this article, we explain their fundamental differences and how to use them effectively to achieve your objectives.
OKRs and KPIs are two distinct methodologies for goal-setting. OKRs help define specific and ambitious objectives, while KPIs track progress through measurable performance indicators.
OKRs focus on setting goals that push the team forward and can be achieved through key measurable results, typically long-term strategic goals.
KPIs, on the other hand, are metrics that monitor performance and track daily progress toward these goals.
At Madvelous, we leverage both OKRs and KPIs to ensure a complete and real-time performance overview for our clients. With our advanced digital analytics and reporting system, we not only track key business metrics but also provide clear, actionable insights, making performance evaluation easier and more effective.
Data is powerful. If you know how to read it.
Turn information into decisions that drive your business forward.