The first step was to gather all available data on ticket sales, including historical information, real-time purchasing patterns, and statistics provided by ticketing platforms. We structured this data into a unified and accessible system, allowing us to gain a comprehensive and clear view of consumer behavior. Once the data was collected, we analyzed it to identify key trends and generate strategic actions.
This information also served as a foundation for the marketing team to define their strategy and establish a clear action plan.
It has been a pleasure to collaborate on such a unique and ambitious project as Vida Festival.
